FCA taskforce removes 1,200 misleading motor finance ads
FCA joint taskforce had 170 misleading motor finance claims adverts removed in June, totalling 1,200 since January 2024.
The FCA, ASA, SRA and ICO are intensifying action against CMCs and law firms mishandling motor finance claims. The scale of removals indicates persistent conduct failures in claims advertising, with cross-regulator coordination increasing enforcement risk for firms in the claims ecosystem.
Signals heightened scrutiny of claims-related communications and cross-regulator cooperation affecting motor finance lenders and CMCs.
Action Required
Review claims management and marketing controls; ensure adverts are not disguised or misleading under FCA and ASA rules.
Coordinated multi-regulator crackdown signals sustained enforcement pressure on motor finance claims ecosystem.
Evaluate CMC-driven complaint volumes and controls over inbound claims; monitor advertising compliance in partner networks.
“The FCA, ASA, SRA and ICO taskforce had 170 misleading car finance claims adverts removed or amended by CMCs in June, bringing the total to 1,200 since January 2024.”
Published: 2026-08-02