EIOPA publishes 2025 Eurobarometer on insurance and pension consumer trends
EIOPA released 2025 Flash Eurobarometer results capturing consumer perceptions and experiences with insurance and pension services across the EU.
EIOPA's consumer research informs its supervisory priorities on conduct, value-for-money, and product governance. Insurers and pension providers should expect follow-up supervisory actions targeting identified consumer pain points.
Feeds EIOPA's conduct supervision agenda, influencing POG expectations and potential thematic reviews on insurance and pension products.
Action Required
Incorporate Eurobarometer findings into conduct risk assessments, product oversight and governance (POG), and consumer protection reviews.
Consumer research underpins EIOPA's conduct supervisory priorities and future intervention.
Review POG frameworks and consumer outcome metrics against EIOPA Eurobarometer findings; anticipate thematic conduct reviews on value-for-money and consumer experience.
“EIOPA's consumer and behavioural research captures the perception and experience that consumers, policyholders and beneficiaries have with insurance and pension services via the 2025 Flash Eurobarometer survey.”
Published: 2026-08-02